Hilton GrAND VACATIONS ACTIVATIONS

The best marketing doesn't interrupt the experience. It becomes the experience.

For HGV, I designed 5+ experiential activations a week that transformed traditional vacation-ownership touchpoints into something guests genuinely wanted to be a part of.

Each activation was strategically designed to move guests further along the customer journey, using premium experiences as a value exchange that opened the door to deeper consideration. Post-event, I analyzed conversion performance to understand what resonated and refine the activation strategy.

Explore a selection of the activations I helped bring to life.

Private concerts + meet & greets @ The Hard Rock Orlando with HGV ambassadors like Natasha Bedingfield, Joey Fatone, Katharine McPhee, and Mark McGrath

HGV LIVE!

Live musical performance on stage with three performers, one playing guitar, one singing, and one sitting, in a dark theater setting, with an audience watching.
A man with gray hair and a beard, wearing a white shirt, performing on stage with a microphone in hand, smiling with stage lights and musicians in the background.
The photo shows the upper part of a multi-story building with a large sign that reads "Hard Rock Live". Below that, there's a digital billboard displaying the words "Hilton GRAND VACATIONS" and "HGV". The sky is partly cloudy.

CULINARY EXPERIENCES

Group of friends sitting around a dining table in a cozy, dimly lit restaurant with wooden walls and red curtains, enjoying a conversation.
A person reaching for food on a tiered serving tray at a dining table with plates, glasses, and utensils.
A plate of sliced grilled steak with pink center on a white plate with juice, garnished with herbs; a plate with two seared shrimp and herbs in oil; and a tray of gourmet cannoli with cream filling, chocolate, and crispy wafers on a white tablecloth.

OUTDOOR EVENTS

Two young women riding a jet ski on a lake with trees in the background.
Two women wearing traditional tribal costumes with grass skirts, headdresses, and necklaces, dancing outdoors in a forest setting.

Discovery Cove dolphin encounters, Beach Bash parties with jet skis, and on-site Luau parties at various resort locations - all experiences tailored to families visiting sunny Florida

Assorted sushi rolls on black and white plates, with a small glass of green tea in the background.
Performer spinning fire poi, with flames creating circular patterns around them against a dark background.
Outdoor beach scene at dusk with string lights, palm trees, colorful chairs, and a calm water reflection.
A woman in a white dress with black polka dots is dancing passionately with her hand raised, while a man in the background plays a guitar.
Person taking a photo of a singer on stage with a smartphone, stage lit with purple lights, singer in red dress.
Chinese restaurant table with various dishes including sushi, fried rolls, salad, rice, and desserts.

13-course robata dinners, live flamenco + tapas, and steakhouse casino nights - we kept guests fed

Dolphin jumping out of the water near a harbor or amusement park with surrounding trees, people in the water and on the rocks, and a blue sky with clouds.
People swimming and snorkeling in a tropical lagoon with clear blue water, surrounded by rocks and lush green palm trees.