PORTFOLIO

OF WORK

I'm Fiona, a strategic marketer who blends creativity and data to drive meaningful brand results.

With a Strategic Marketing & Communication Master’s Degree and experience in large-scale campaigns and activations, I bring fresh perspectives and genuine insight to every project.

I'm ambitious and committed to delivering impact, but I'm also here to learn and grow. I thrive collaborating with teams that value both bold thinking and authentic growth, let's build something remarkable together.

Black and white portrait of a woman with shoulder-length dark hair, wearing a blazer and small hoop earrings, facing slightly to the right with a subtle smile.

FIONA BOWN

Creative storytelling meets strategic execution.

Latest Project

Autonation rebrand Launched april 2026
A stylized logo with a black background, featuring a pink forward slash, a white capital letter 'A', and the words 'AD' in white.
A man and a young boy washing a car together in a driveway, with water splashing and both smiling happily.
An AutoNation banner showing a police SUV on a dirt road with grassy terrain, and the slogan 'Less stress. More go.'

New brand

Emphasizes being stress-free, relatable & here for you.

Communicates human moments, humor & authenticity.

Three friends sitting on a roadside during a road trip, smiling and talking, with a white SUV and mountains in the background.

With over 300 dealership locations across 21 states, this Fortune 200 automotive client needed a creative refresh to integrate the brand’s new look & feel.

Welcome to the new era of AutoNation.
Less Stress. More Go.

Two young adults, a man and a woman, are outdoors near a vehicle with its hood open, smiling and looking at the engine. They are dressed in casual autumn clothing, including beanies, jackets, and a backpack, with trees and fall foliage in the background.
A woman with a headband standing outdoors next to a car, smiling and looking at her phone.
A smiling woman and man in the car, with the woman excited and the man driving.

Work History

Account Coordinator,
Oct 2025 - June 2026

Marketing Activation Strategist Intern,
June 2023 - July 2023

Omnicom - Zimmerman Advertising, The Performance Group

Junior Account Executive,
July 2026 - Current

Hilton Grand Vacations

Business Development Intern, Sept 2022 - Dec 2022

GTI Travel Group

Brand & Experiential Marketing Intern,
May 2021 - Aug 2021

Rollins College

Social Content Analyst - Research Collaborator,
Jan 2022 - Aug 2022

The Henderson Park Inn